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Originally Posted by toy71camaro
All good points about GPRO. Honestly, I was already in the thought process where Greg was when I heard about them going public... My first thought was "someone hasn't challenged them and made something better by now?"
I dont own one. I know a few people that do. Im a techie so I do hear a lot about them. But really, I never understood the hype. They're a small video camera with a whole bunch of different mounts. Why hasn't someone came along and stole the thunder yet. lol And I think its just a matter of time before someone does.
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I learned something yesterday I was unaware of...
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While making money off content may be a logical next step, thus far GoPro has been successful because it sells novel hardware. Much of what has made the company successful is the technology inside its cameras. GoPro makes light mountable cameras which feature high quality components from Sony (SNE), Qualcomm (QCOM) and Ambarella (AMBA). Qualcomm and other semiconductor companies like Intel (INTC) and Micron Technology (MU) have been on fire lately.
Ambarella has largely been flying under the financial media's radar, despite the company's meteoric rise. Ambarella makes the internal memory chip which allows GoPro to record HD video. Ambarella's chips can also be found in DropCamera products. DropCamera was acquired by Google's (GOOG) (GOOGL) Nest Labs a few days ago for $555 million. Shares of Ambarella have experienced heavy volatility since January, but the company has beaten every earnings consensus and the stock has climbed 169% since the start of 2013. In GoPro's S-1 filing the action camcorder company basically admitted that it had no alternative to using Ambarella's chips.
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http://seekingalpha.com/article/2287...-ought-to-know
I've seen videos from just about all of the other cameras currently in the market and none of them can hold a candle to GoPro's video quality (as of yet). Their small size, virtual indestructibility, and mounting versatility are also above and beyond the rest. That's why they have the market's interest and the aftermarket as well (other companies making accessories for GoPros).
It'll be fun to watch what they do from here, I'll be watching from the sidelines though.