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Originally Posted by syborg tt
Okay so great promo.
But in my honest opinion it's totally worthless because I am betting at least 50% or more of your target audience will never be able to see it because no one seems to get MAV TV. Heck I only know one person that gets that channel. Heck not a one of the local sports bars in my area even get.
Why not put the show up on the web so everyone can watch it just like Red Bull does ( http://www.redbull.tv/ ) it’s about the only way I see this show succeeding. You need people to watch it and that just isn’t going to happen if the channel only available in select area's.
Sorry to be so harsh but it’s just the reality of marketing. If you can’t reach your target audience why on God’s Green Earth would any company spend so much on marketing on something that only a select few may see.
Just doesn’t make for good business. |
I feel your pain on not being able to get the show via livestream or even download. MAV absolutely forbids it. I'm not in the TV business [at least not that end of it] so I don't know the resoning behind it.
I would love to be able to push a link to the video out to our facebook/forum/email base, even if its days or weeks after the initial airing. It would seem to help everyone....including MAV...to excite people about the show and the channel.
The show[and its distribution is not perfect. BUT...it is certainly a huge step in the right direction...AND each show is getting better about focusing on the car/racer/racing coverage.
I can also see the point about the show seeming a little like an infomercial. Opinions vary on this but I like the "organic" approach...casual product placement...performance results...lifestyle enhancement. Each company has their own way of accomplishing this.
One thing to consider...this group is VERY involved and knowledgeable...to the point that they could pick apart the tiniest of technical details. The "civilian" market [even if they are car people] might enjoy a show that is more concept based and more pure entertainment rather than a show that is technically accurate...but could be considered...boring.
It has been called a fine line...I think its a broad and blurry line.