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Originally Posted by 71Nova
Its almost like they are saying they are not an American car company and that they are a German Car Company. It almost pisses me off.
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They ARE a German company.....With all of the bad press in the last year surrounding domestic automakers, they thought distancing themselves from "Detroit", by touting "German Engineering" was a good idea....the execution leaves quite a bit to be desired...I do laugh every time the "Doc" pronounces "Awailable Hemi Engine"...That is priceless....
The real shame is that Dieter is a very likeable guy, and one that garnered quite a bit of repect in the automotive world...unfortunately, there PR and marketing firms turned him into a cartoon character...
The campaign apparently isn't very effective, the average Chrysler currently sits on the dealer lot for 93 days....far longer than anyone else...
D-Note