This is an interesting topic. The reality is that nobody, informed or not, even wants to look under a car, regardless of what they pretend to find "interesting."
As an example, while I avoid car shows like the plague (they piss me off, as they're potential, not kinetic), the occasional one I do attend will almost never include someone other than myself who looks under cars. Same goes for the autocrosses and track days I've been to. You've got tons of great performing cars (most of which also look pretty cool), and people who think they're great, but does their curiosity ever extend to seeing what the hell is making it work? Nope.
What sells is paint. Open the hood and show somebody a fuel injection; it does not matter if it's an LS or a TPI from an IROC. Put some PT-style wheels on, and you're golden.
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