I'm a Snap-On guy all the way -- and frankly -- it was a thing for me that I always viewed them as a good investment in my hobby. I won't even buy the Blue-Point tools from them - got burned there a couple times with junk. When I wanted to outfit the rig -- I thought -- I'll just put in all the odd ball and off brand (anything that isn't Snap-On) in that box since I don't use it much. That lasted about a weekend... it's mostly filled with Snap-On now. Once you use their stuff the other just isn't up to the job.
I agree though -- I won't buy and pay for their rebranded products. Some of it is Lisle...Might as well only pay the Lisle price...
Having said all that -- I have two Mac tool boxes - a Snap-On and a Craftsman or two... and I like the Macsimizer tool boxes. With Snap-On they make various "qualities" of boxes and you have to be careful there. Some of it is real crap.
I have a Snap-On Classic in the rig and it's a nice box.
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