This is going to be unpopular but I don't see this deal getting that big or gaining that much traction. It's time trials with no engagement for the fans. The crowds aren't big enough to support the secondary vendors pocket books.
Step back and take your personal interest to run or root for a competitor out of the equation.
I do think it has the capacity to prosper with Optima footing the bill. I'm just not sure they won't find a better place for the resources at some point.
Hate to be a pessimist, that's just the way I see it.
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Todd
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