I try to see if the customers expectations can line up with their reality. It amazes me how many people want their car to be the best of the best and really have no concept of just the parts cost of what they want. Usually what they expect to invest in the entire project is way less then the parts total.
Dealing with the customer is the biggest and most important element. Employees are a close 2nd. Customers provide the work, Communication Education and Efficiency provide the profit.
Like Ron said, not every customer is a fit for every builder. You need to find a builder you like and you feels understands you and you feel they want what you want. After all it is you car. Every person thinks differently and experiences each situation from their perspective. And I think it goes the same way with a customer. You have to pick some one you think you can make happy. I think that same 45/45/10 percent has to also work out with customers.
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