Forgot to respond to your other question - about measuring stocks in a group against each other.
This is a "research" question - which I tell people to use... look up the name you're interested - and then (say on Google Finance) see the list of what they consider 'peers'.... start researching those... start with the names you are familiar with but didn't come to mind... look at their dividend - look at their TOTAL RETURN numbers... did their TR come from a great dividend or growth or some combination... is the company diversified.... is one pure tobacco or are they into other stuff... how do you feel about that? What's the risk / reward... a company with a single horse vs a company with a team of horses....
Depending on your investable resources --- you might end up splitting your SIN STOCK investment between two or three names... rather than one - or maybe this year you buy one name -- and pay attention to a couple others moving forward... get familiar with them - watch them - get comfortable (or not)... So when you have your next buy to put in - maybe you put some in the same one or maybe you add a name.
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