Looking at this from a consumer perspective, I find that Chevron is usually significantly more expensive than conpetitors with no perceived (by me) difference in quality. This is the problem with choosing a company that deals in a commoditized product. When I look at CVX, I'm not inclined to think they have a competitive advantage.
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Jeff: Project "Rolling Mockup" 69 Camaro SS, AFX, TKO600, Baer GT, etc
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