Quote:
Originally Posted by ErikLS2
I've been using the tools for 20+ years, just bought my first shares 10/20/2014 and as of today I'm still up 21%. They have the best tools, are in a lot more businesses than most are probably aware of and look at a 2 year or longer chart. They have these little blips and then keep on chugging along. Go to their website and listen to a recent conference call and you'll get a sense of the whole company. More than just tools to mechanics. This one stock showed me that once I'm aware that a company clearly without a doubt produces the best product, I should be a buyer. I will also know right away if the product starts to suck and can get out because I use them every day.
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Erik -- This is exactly what I've always said about buying companies that you know and understand. As a consumer - you'll be the first to see signs of cracks in the business. If you suddenly find yourself not happy with the way things are going - you'd have to assume that "others" would feel the same way... and you can start sliding out of the shares.
Obviously this is an over simplification of investing - and it's impossible to do this with every single name you'll want to own. But if you break it down for making CHOICES of which companies to invest in - and you're seeking names to put in your portfolio... then this is one more tool (pun) in your bag to help you. It's as easy as adding a financial name -- if you bank at Wells Fargo and like them - and the choice is between them and Bank of America... you'll sleep better owning WFC. Same with an oil company (that also retails gas)... or a food stock... or a retailer such as Macy's or Nordstrom. Are you a Home Depot guy or a Lowe's guy...
It's not the end all way to invest - but it is a good way to help people (newbs in particular) to get them started -- and to have them STAY IN THE GAME when the game isn't particularly fun (like now).