If I owned MCD I'd hold it. If the new CEO (Easterbrook) is as good as he's been for the stock - there's more good to come. I don't think I'd chase a stock - and certainly not for it's dividend... which as a percentage - goes lower as the price goes higher.
The CEO seems to recognize the company needs some updating and changes to the offerings. That's a good first step.
Don't bail on a stock the market just rewarded for going the right way.
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