Chipotle reminds me of the Target security breach fiasco a year or two ago. Soon, the masses will forget that 100 people got sick out of 5,000,000 meals. I'll utilize the Greg Weld philosophy. Once I see the lines start to get longer again, I'll consider a purchase. It's a good meal for 8 bucks and fast. I like their business model. A simple menu with some health points. Their sites are modern and nice.
By the way, I sold out of Target in my immaturity. I haven't researched it, but I'd bet the farm that was a mistake.
