I haven't read the article but I did get to see both cars at SEMA and spend sometime looking them over....hardly the "New face of musclecars". I saw more classics with subtle upgrades to the body, or mods that you didn't notice right off because they just looked right. Was the over the top, look at me cars there? Of course, it's SEMA.
Like mentioned in another thread, the new norm is the fit and finish, attention to detail and the quality of materials used throughout. Think about the Ironworks Chevelle from a few years ago, basic and people loved it. Or the RB widened Mustang, subtle to most with over the top attention to detail.
Next month Hot Rod magazine will put a 50's car on the cover (another SEMA car) with another headline...just to get people talking.