The Apprentice actually called them and said they would like to have them on the show. I'm not sure of all the contract details but, I honestly think because my Dad has been really selling the brand lately and trying to get it to be more of a well known name brand they were a little more desirable. They also for the past 3 years have sponsored NASCAR. This year Sue bee signed a new contract with Petty Racing So, Kyle Petty, Richard Petty and Bobby Labonte. I also think that helped alot.
http://www.suebee.com/racing/racing.asp
talk to you later,
Chris
cp72ss