Pick A Part

[camcojb]

Originally Posted by Sieg

Hopefully they don't believe other forms of media offer a better cost per (dead-center targeted) impression than Lat-g.

With the amount of fragmentation that's taken place in the traditional forms of media it's very easy to do this and then this

Yellow pages - multiple books and who actually uses it now vs their smart phone services?
Radio - multiple stations and competing against iPods/phones/XM/CD/TV
Paper (fish wrapper) - Who reads the entire paper anymore? False/inaccurate circulation numbers. Internet sources quicker, cheaper, etc. Rate per inch $$
Direct postal mail? $$
Direct email? $$
Misc print publications? Blind folded dart throwing.
Television - which channels and how much frequency? DVR impact?

I can only guess Lat-g doesn't charge even close to what true market value is in respect to the validity of the impressions made.

I've been told we're too cheap by more than one person. It's more about getting the right vendors that will help our community here.