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Old 10-04-2019, 12:40 PM
scott_stap scott_stap is offline
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Default Tmcp #407 kevin hellman – dodge challenger brand manager and the future of halo cars – ask rick,

This weeks show is with returning guest Kevin Hellman, the FCA Brand Manager for the Dodge Challenger. It’s an impressive role and is pivotal to keeping the “fun” muscle cars from Dodge close to the hearts of people such as us – the enthusiasts – even in an era where it seems cars like these would be difficult to continue. Just the opposite is happening – sales are UP! I wanted to learn more about Kevin’s role as a Brand Manager specifically as well as to chat about keeping the classic muscle style cars alive in new car packages.

Kevin grew up playing with almost anything with an engine just outside of St Louis, MO. He holds a Bachelors degree in engineering as well as an MBA and shared that the combination of a technical education and his MBA allow him to function in a heavy business role within a technical setting – which in this case is a car company. Prior to his position with FCA he was a brand manager for Mercury Marine. Kevin mentioned that the brand manager position is like being at the center of a wheel where all of the aspects of a brand radiate out and the manager is facilitating the connections making sure everyone communicates. Obviously, staying in touch with the consumer is the most key component! The widebody and unique editions of Challenger and Charger are both obvious results of those efforts.

Check It Out!- http://www.themusclecarplace.com/tmc...crazy-70s-cars

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challenger, charger, dodge, kevin hellman, mopar

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