paint or powder coat?

[WSSix]

I'm putting some new rims on my daily driver Tahoe. Currently, they are simply uncoated machined aluminum. I'm wanting to not only protect them but also change their color/look a little. This has me wondering if I should go with a powder coat or paint or both.

Due to the look I'm going for I may have to use a paint and was thinking I could put a clear powder coat on top. Is that even possible? I've only ever had factory wheels and I'm not even sure what finish is put on them. I'm just looking for a durable, easy to manage finish. Suggestions?

Thanks