$152.5 million in the 1st week.
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There's no question Michael Bay's big-budget Transformers resurrection is a hit. The question is, how big?
Measuring against previous Fourth of July weekend openings is imprecise because the film — a high-octane, sci-fi smash-fest based on the 1980s toy robot franchise — had what DreamWorks/Paramount is calling a "6.5-day" opening. It has grossed an estimated $152.5 million since special 8 p.m. screenings in 3,050 locations Monday night brought in $8.8 million.
The studio hails this as the biggest first-week box office in history for a non-sequel, beating the original Spider-Man's $151.6 million.
Over the three-day weekend, Transformers grossed $67.6 million on 4,011 screens, for a respectable screen average of $16,854.
Last year's big Fourth of July opener, Superman Returns, took in $52.5 million over the same frame, while in 2005 War of the Worlds grossed $64.9 million. All three pics are rated PG-13.
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