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Originally Posted by toy71camaro
I guess... to somewhat answer my own question...
Perhaps Coke would be "better buy"... for those handful of years, we got our dividends still, and were purchasing shares at a discount. Eventually it "came back up", and now we have more shares when it came around = more money in our account.
then, the next question to answer (myself, not meaning you guys)... is to try and guess which one is going to be the "better guy" the next 10, 20 years.
Both being fairly solid in the past (PEP being a bit more "stable", but, stable can also = less shares = less money), they'll probably end up nearly the same in the end. hah. 
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These kinds of questions are the constant struggle in "investing".... and they really have no answer because nobody has the crystal ball. We can study numbers 'til our brains run out our ears... but that is all in the past.
SO -- I've said it here before. When it comes down to this... PICK THE ONE YOU LIKE. Do ya drink Coke or Pepsi? Choose one. If you have the dough - put some in BOTH. Cause you're not going to be far off the mark with either one IMHO.
Remember that we can manipulate numbers in any way we want... which period of time... EBITDA... P/E.... and blah blah blah. The important lessons of Investing 102 are -- DO SOMETHING... and if that something includes some basic research -- which you just did (and showed it here)... then the final "right answer" is to pick the stock that YOU want to own and feel good about.