Awesome guys.. Thanks for the tips..
I know there wasnt necessarily a "right or wrong" answer.. thats not really what i was aiming for...
I was more trying to just compare apples to apples, and see what other "strategies" people might come up with to base their purchases on... Greg pointed out one "buy what you like" (and yes, i didnt put it, but I'm a PEP drinker when i do drink soda, so i would of likely went that way regardless)... but i also wanted to see any other ideas... Such as CRCRFT78 mentioned, thiking "outside" the box, and that PEP is also involved in more things than just "soda". Thanks for pointing that out, I didnt think to consider that.
Another mental note for me.. aside from the "bulk of the business, consider what "else" they "do" that could supplement their business". perhaps thats why PEP didnt have the large dip that coke had. Soda may have slowed, but snacks may have picked up, and vice versa.
I love "thinking out loud" like this.. sorry if i seem to babble a lot. LOL