Quote:
Originally Posted by Rick D
Can you say marketing!!!!! The show is very popular so it makes sense from a marketing stand point. I like it, it's just entertainment plus when you have to spend a couple of weeks in a hotel room at night you either watch TV or go drink at the bar 
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I like the show. I think they do decent work. The big thing I like about them is that they show car and labor cost XXX and they sold the car for XXXX. Don't know if those numbers are 100% true, but I still think its cool to see how much they are really making on these builds.
I still don't believe they really restore an entire car to 100% perfect in 7-10 days though.
But either way this whole episode is definitely marketing. I'm sure Dale Jr himself isn't a huge Diet Dew fan...but he's a fan of money!