Giving a car away

[CRCRFT78]

I'm wondering what exactly is involved with giving a car away such as the new Air Ride Nova. How do companies go about sponsoring something like this? Requirements and so forth. Do the companies sponsoring these builds want something out of it other than exposure and possible clientel to purchase their products. Is the person(s) or company giving the car away responsible for any taxes or fees due to donated (sponsored) parts? Maybe Bret from Air Ride can offer some insight on this. I'm sure there is alot I'm missing but I have an idea floating around in my head that won't go away.