How best to "capitalize" on media exposure?

[MattO]

Hey guys, over the years I've seen my fair share of "How do I get sponsors?" threads and "How do I get into a magazine?"

Well, I've been lucky enough over the last two years to be in a magazine twice now, and now there is a buzz building around my truck on YouTube. A couple weeks back, Matt Farah and the crew from The Smoking Tire shot my truck for an episode of Tuned, one of the more popular shows on the /Drive channel on YouTube. So far, the truck has been used in two other videos as a preview for the next season of Tuned and has also been talked about in 3 podcasts that I know of (one was where they talked with Gale Banks!)

The episode of Tuned that the truck was originally shot for is 'airing' next Monday and will probably draw somewhere near 500k views when it's all done. I'm wondering, where do I go from here? I've already worked with some great shops and companies to help me build the truck, and really there's only one major step left (the transmission) and I'm wondering if I should be seeking some additional sponsors, or just enjoy the ride.

Any comments or suggestions are welcome.

Videos:
http://youtu.be/j8bCbf2ioG0?t=7m46s
https://www.youtube.com/watch?v=TlyVobT7Pi0

Podcasts:
http://shoutengine.com/TheSmokingTire/turbo-stuff-472 (38:13)
http://shoutengine.com/TheSmokingTir...hrimp-bowl-478 (24:18)

And it's been in Truckin' Magazine twice for the annual Throwdown Challenge (performance shootout event) and took 5th place this year with a brand new motor and I had 0 seat time in the truck before the event.