What's in a name?? Worth Changing?

[Josh69]

I gotta be honest, what does HzEmall mean? Does it have any definition to your community or area that people relate to? The name you have may have solid collateral backing it, history, personal or regional relevance, etc, but it sounds meaningless and a little 'out there' to an outsider. JMHO and I'm only trying to provide an outside perspective since I think you want honestly, not sugar coating which won't help you. If you've moved that far from what it originally meant, which is obviously very obscure in the first place, I think you would benefit from amending it. Keep it a footnote though as you mentioned for past customers, recognition etc.

[mosconiac]

I'm a guessin' that "Hz" = "Hertz"...as in HertzEmAll...as in HurtsEmAll.

My brothers used to give me Donuts...Hurts Donuts.

[Tim Baillie]

Originally Posted by mosconiac

I'm a guessin' that "Hz" = "Hertz"...as in HertzEmAll...as in HurtsEmAll.

Correct, it's a name we used back in the 90's for a group of us that competed in car audio competitions all around the country.

When I opened my shop we were mostly car audio, electrical and upholstery.

Now we only do car audio as part of the whole package, has been that way for a while now.

[rwhite692]

There is a company called DIT-MCO that makes continuity and isolation testers, used by the aircraft manufacturing industry and others for verifying the electrical integrity of very large wiring harnesses (think many hundreds or thousands of discrete connections).

I remember talking with one of the founders and the subject of how the company got it's name came up.

He explained that he and his family were originally in the business of making all of the equipment needed for drive-in movie theaters (speakers, wiring, etc)

DIT-MCO stands for Drive In Theater Manufacturing Company:

http://www.ditmco.com/

[awr68]

The company I work for changed their name after 20 years of business as we changed the direction (we try not to do any plastering any more) of the primary work we do....hasn't hurt us a bit!

Was - Roseway Plastering

Now - Roseway Partitions Inc.

[wedged]

I think the current (ha ha get it?) name is only understood by a fairly small demographic. If you want to change it, keep it the same.

huh ? what i did i just say ?

Change it to Hertzem All Customs or something similar that is not cryptic and sounds exactly the same. You want something that is unique, easy remember and most importantly, easy to search and find. Weird or difficult spellings and illegible fonts are not good for business.

[ProdigyCustoms]

We became Prodigy Customs in 2005 when my son Michael (The Prodigy in Prodigy Customs) decided the family business would be his career. Did not hurt a bit.

Our name before the change was DreamMakers.

[skatinjay27]

Originally Posted by ProdigyCustoms

We became Prodigy Customs in 2005 when my son Michael (The Prodigy in Prodigy Customs) decided the family business would be his career. Did not hurt a bit.

Our name before the change was DreamMakers.

dreammakers... good call frank!

[N2TRUX]

Originally Posted by Josh69

The name you have may have solid collateral backing it, history, personal or regional relevance, etc, but it sounds meaningless and a little 'out there' to an outsider. .

Well said. These days most people that don't know you wil try to find you on the net. If you have a name that is hard to remember, or has an obscure spelling, it will not come up easily in a search. I would not hesitate to make changes.