C4AL #13 - How Art and Craig Morrison Built Art Morrison Enterprises

[rob_kibbe]

Hi Everyone!

As a few of you likely know already, I host another show called Cars For A Living. It highlights people that have found a way to make a living in this industry, and when there are things appropriate to our crowd I thought I'd share it here. Since Art & Craig Morrison were the guests, I thought it was a good fit!

Cars For a Living - Episode #13



In this episode of Cars For A Living we had the chance to do a full interview with Art & Craig Morrison, the father and son team that is at the helm of Art Morrison Enterprises. If any of you have every wanted to build speed parts for a living, pay close attention to their answers. They shared it all.

During this interview I asked what things helped them really become profitable, and what their keys to success were. They were honest and shared that creating, manufacturing, and selling great products (chassis, suspension parts, etc.) is what worked best for then, far better than doing hourly based work on customers race car builds. I think there's a real lesson in that, for certain.

Thanks!
Rob K