Well don't feel bad Bob! Go back and review the 5 year chart of the companies you've bought and ask yourself "when would have been a good time to get in"?
Of course the bottom of the market - in '08 maybe... but then we'd be thinking you're an investing god!
Okay -- so along that line.....
I've now built (scaling in) a 60,000 share position in Banco Santander (STD).
I'm going to use this for investing 102.
This stock pays a very nice dividend even with the tax issues it has (Spanish withholding of 21%) and I like it as an international 'banking recovery' - just as we're now seeing here with U.S. Banks. I like to be ahead of the curve - because if you can be "early" you can catch a nice 20%+ upside on top of getting the dividend.
Well....... in this case I've been WAY TO EARLY -- and now I'm trying to catch a falling knife. Not a good/smart strategy. BUT -- BIG BUT -- I have enough dough that SOMETIMES I can buy my way out of trouble... by bringing my average cost down WITH the market for the stock. I started this position in FEBRUARY --- 5000 @ $8.54 -- then 5000 more later in the month at a lower cost -- then 5000 more in March @ 7.88 and so on. What I didn't do was to wait LONG ENOUGH between buys - on a stock that was obviously falling (the falling knife) thinking that I wanted a dollar amount in the position - and that the stock is "cheap" and it pays a higher than normal yield..... so I was okay with that.
Well -- the position - and chasing it down ended with 40,000 shares at an average of $7.65
So today -- in order to actually move my average cost down a bit - I bought 20,000 more shares at $6.28
So to have any impact on your per share cost average - you have to buy more and more shares to bring that cost down. And what I'm trying to do is to get my average cost "CLOSER" to where it's trading. That way IF -- BIG IF -- it comes back -- it has to come back LESS than it would if I just stayed put. It can also just make my loss larger. The position is still not where I will take it DOLLAR wise...
I once chased a stock to a position of 93,000 shares. When I finally pulled the plug I ONLY lost $1.00 per share (a narrower loss than I would have had PER SHARE) but the "law of large numbers" still cost me a fortune! So this strategy is not "smart" nor does it always work. I'm just using it as an example of what "averaging down" is. I've made this strategy work more times than not - but you have to have stones of steel and CASH to work with.