If a hot rod is nothing more than a sum of it's parts, then the hot rod builder didn't do a very good job. In this case, if the buyer is savvy, he knows that the Aluminator is a Detroit Speed and Engineering update. Anyone who thinks the DSE name doesn't carry any clout needs to take a ride down there and tour DSE the shop. Folks are hauling their cars to DSE from all over the country to get the "DSE Touch". SW from Texas. Scott Shafiroff from NY. Some folks are just calling them up and saying: "Hey, go find me a car and do it up. Call me when it's time to pick a color..."
Specs are important. Turn-key convenience is important. But a DSE car brings with it a reputation for quality, performance and reliability. It's no secret that the DSE Touch makes some peoples' nuts burn with envy. I see it all the time--and it cracks me up. But there an easy solution to that annoying burning sensation:
Step up!
To alleviate that envy, all any aspiring builder has to do is:
-Quit your day job. (Your wife quits hers as well)
-Buy a NASCAR Busch Cup caliber shop far away from home.
-Pack up and move your life. (Make some enemies in the process)
-Hire a team of 15 or more skilled craftsmen.
-Invest, design and manufacture a product line.
-Spend $4000 per month PER AD in magazines to market that product line.
-Haul ass to a bunch of major shows each year.
-Build magazine quality cars and round up the exposure.
-Do that a bunch of time over a 10 year period.
-Buy, read and actually understand Small Business Accounting for Dummies.
-Oh, and don't forget: You gotta sell your pride and joy
Street Machine of the Year winner to make it all happen.
That's all anyone has to do to. Piece of cake. Do it in your sleep, right? Complete all of the above and then
you too can have your customers' nothing special "used" cars go across the block for "too much money".

Me? I got worn out just typing this post.