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Originally Posted by Bill Howell
Almost perfect, just add a R/S package.
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AMEN to that, Bill. I sincerely hope that GM finds a few ways to get a lot of option flexibility and combinations going, with the front fascia and maybe some other elements of the car.
In 1969, you could get RS w/chrome bumper, RS with Endura, Non-RS with chrome bumper, Non-RS with Endura...With the different combinations and the colors it was possible to have four really distinct looks. And then added onto that, silver or black grilles, depending on trim levels, exterior colors, etc! The potential combinations were practically endless.
OK SOAPBOX TIME: If the General is listening:
MAKE THE CAR AVAILABLE IN A DECENT RANGE OF COLORS, FOR GOD'S SAKE. If they bring Camaro to market with the standard GM color pallete of:
white/black/silver/champagne/red/dark green/dark blue
...that will be a very sad thing to see, and a huge missed marketing opportunity.
The MIS technology and materials management capability that we have today is light years ahead of what was available in the sixties, yet, somehow, in 1969 it was no problem for GM to offer ~18 exterior colors and what, 6 or 7 interior colors, for Camaro?
Today, we can go down the street and get TOASTERS in 12 colors, but we can't be flexible enough in manufacturing, to produce something as expensive as a friggin' CAR, in more than a half-dozen colors???
Cost reduction has been taken too far and has driven out choice, and that is just plain wrong, for a car like this!! Take this strategy with the family sedans and Saturns, maybe, but NOT with Camaro.
In addition, GM should seriously consider following VWs example with their use of limited, "one year only" colors. Brings tremendous brand recognition and individuality. Example: My nephew is not a car guy AT ALL. He has a new Beetle.
In the car with him one day, he sees another (bright yellow) Beetle go by, and says, "Oh, look, there's an '01.... Sunflower Yellow"
Now THAT is marketing power.
OK I'm done. -R