If more racers realized the grip the cheeseball offers (referring to the salty snack, not a person...lol), they too might keep a large cache of them on hand.

#RonRules
After poppin a dozen or more of those orange beauties into ones piehole, it's much easier to grip wrenches...and/or hang on to the steering wheel of one of those powerful 4 cyl Miata trackbeasts out there.
Next trend? Cheeseball 'dust' in burnout boxes.