www.sounddeadenershowdown.com for information about controlling sound in your vehicles including comparisons between different materials.
As Rodger mentioned, you don't need it all over the interior. That's actually a huge waste of material, money, and added weight.
Vertical and upside down is no problem so long as you clean the metal before hand and apply with a roller. I did my daily driver Sierra all over the place and have had no issues with my dampening panels moving.