I woke this morning -- and the market is "down" -- let's not forget this is a PERCENTAGE game.... down a hundred points is a real ho hummer anymore... as is UP a hundred.
I immediately began to worry that you all would go back and read my "on sale - put your thinking caps on" post a couple posts ago... and think "oh hell - I'm not ready and I'm going to miss out... such and such is down 50 cents!"
NO! That is not the kind of preparation and thinking I was trying to portray.
I'm talking BIG on sale.... of real stuff.... on stocks you may already own or are on your list. We're not day trading here. We're investing.
Do your thinking in percentages.... AAPL off $5 is hardly a screaming buy...
We're talking long term investing -- and just how to think about what you're doing over that long term. SO lets say it takes you a year to save $2500 for your stock purchases... and during that year you've watched the market sinking... and here you are - ready to buy - and the market is poopie... and you're getting cold feet. This is when you have to say to yourself -- "X" company is still a good company - they're still paying "X" dividend -- there is not company specific horrible news... the market is down and so are they. Period. That is when you need to buy not turn away. Put your money in -- you just got a great opportunity. Go look at a long term chart and look at how many times things were down -- stair stepped -- a "swale" in the chart... but more importantly look at where it went AFTER that... had you been LUCKY ENOUGH to have bought then - where would you be now?
I'm NOT saying that the minute McDonalds drops $2 you should run out and hawk the house and back the truck up and fill it with MCD shares. And you certainly wouldn't buy a stock that is DOWN 10% in an up market -- unless you're doing a bunch of work to figure out WHY it's down when everything else is up! Or thinking that because Faceybook is down 50% it must be "on sale" therefore a great stock to buy "because it's going to come back". NO! Please -- that's not what I meant!