Good one Todd!
Seriously -- business isn't really that hard. I'm living proof.
I owned a wholesale import business with 29 employees - and a 50,000 sq ft warehouse - and had independent representatives as road salesmen.
My motto was --- SELL IT --- SHIP IT --- GET PAID FOR IT.
It's usually just that simple -- sadly -- all manor of other stuff seems to get in the way during the day.
It's the more complicated details that trip people up. Accounting.... as in accounts payable and accounts receivable.... Answering the phones and emails.... Getting statements in the mail so they arrive prior to the end of the month (surprisingly - this small fact can really mess with your aging).
In the end -- you'll find RELATIONSHIPS to be most valuable. Relationships with bankers - accountants -
customers - sales staff - and office staff. Screw this up and find yourself fighting an uphill battle.
Nothing happens until you make a sale.... once you've done that - now the work begins. Trust me -- making a sale is the hardest part. Inventory management is what will break you. Cash management is what people spend the most time on -- because they're not making enough sales - or their inventory is out of whack... Then they start jerking their customers off with slow shipping times etc. That's the death spiral.
Most people don't understand simple business terms such as INVENTORY TURN.... Or aged accounts receivable.... or OVERHEAD.
Run a business with low inventory turn - you need to have a higher markup/margin --- higher turnover you can operate on less markup/margin - but finding the balance is the hard part. Too little of one or the other... you're done.
Sales per square foot is another thing people overlook. Particularly in retail. You can have great sales - but your square footage is killing you. And you have a long term lease... Great if you don't mind working for the landlord. A start up rarely will get this equation right. How could you know? This is where experience comes into play -- and a business plan that IS NOT ridiculously overly exuberant. It's easier to go to the landlord and rent MORE space --- he'll love you then -- but try asking him to cut you back....