Quote:
Originally Posted by ironworks
I think it's funny how you get what you pay for in most instances.
Tattoos - Ever seen a nice jail house tattoo
Hookers - How much beer would you need to consume to even consider getting near a $20 Hooker?
Hamburgers - The 10 dollar burger is better then a .39 burger anyday
Wheels for your car - Ever heard of HRE, Ask the guys at Pep boys about them.
Welders - Do you really think the $100 buzz box will lay down a stack of dime?
Casters - The kind on your tool box Just buy the Harbor Freight Caster once you will know what I mean
New York Steaks - Sizzler Sells a New York steak and so does the Outback. And so does that fancy steak house in the Wynn at Las vegas that won't allow you to wear short in there restaurant.
Attorneys - Would you ever trust a cheap attorney to get you off the hook if you were innocent?
Bicycles - You ever had a $100 huffy that weighs about a 1000lbs.
I believe preceived value is more important then actual cost.
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The points made above are certainly valid, but vendors need to remember that the concepts of "value" and "quality" are entirely subjective. Meaning that each individual will have their own scale by which they measure what is important to them.
Let's examine your list of items in a different light.
Tattoos - If I am getting a jailhouse tattoo I am not concerned about it looking "nice." Jailhouse tattoos have a great deal of meaning attached to them and the aesthetic value is secondary.
Hookers - If I was just in jail and I have a fresh jailhouse tattoo, I might settle for a $20 hooker...
Hamburgers - Of course the $10 burger is going to taste better, but if all I have is lint in my pocket and I haven't eaten all day, the 39 cent burger will surely hit the spot.
Wheels - Yes, HRE, BBS, Forgeline, and many other companies make excellent wheels. They are generally light and strong and exactly what is needed for a high performance street or race car. But if I am a kid on a budget and I can't afford $1200 PER wheel, a set of Enkies or 5Zigens might work just as well and I can get a whole set for the price of ONE Forgeline wheel.
Welders - Yes, $4000 machines will lay down pretty beads (with a competent operator), but sometimes all I need to do is make a simple bracket from angle iron that no one will ever see. The $500 MIG will work just fine for that.
New York Strips - See the hamburger example.
Casters - I am quite sure that the casters from Harbor Freight are not the greatest, but if I need to hold up a light toolbox that rarely gets moved, I am sure they will suffice.
Attorney - Does price alone determine the quality of legal service? In addition to what a lawyer charges I would want to look at their conviction record, level of trial experience, etc...
Bicycles - See wheel example.
Perceived value is a ratio of the (perceived) benefits that are derived from a product or service divided by the price. We, as consumers, are always looking for products that will give us the most benefit (as we perceive it) at the lowest price possible. Vendors, builders, and manufacturers need to always consider their customer base, and their potential customers. There are any number of ways to make profit, both at the top end of the scale and at the bottom. Think Walmart, Target, Sears, JC Penny, Macy's, Dillard's, Nordstrom's, Saks Fifth Avenue, Neiman Marcus, ??? etc......Each individual will have their own listing of stores that represents something different to them. It is also critical for vendors, builders, and manufacturers to remember that as they move up the chain, the number of customers gets smaller and smaller. This has tremendous impact on operations, overhead, support, etc...
Andrew