We've probably never covered SHORTING stocks.... mainly because that's not an INVESTMENT tool.... it's a "trader" tool. Personally -- I never short stocks because I'm not that smart... and there's something fundamentally wrong (to me) to bet that a company is going to do poorly. I'd far prefer to try to buy great companies that I like -- and if the stock hiccups a bit -- buy even more... but we've covered that about half a gazillion pages worth!
SHORTING is borrowing the stock from the brokerage --- selling shares you do not have --- which gives you the cash to your account --- BUT!!! BIG BUTT --- you OWE the shares... so it's called a NAKED SHORT. Now --- if you SOLD the shares at $10 ----- and can buy them down the road for $8... and repay the shares you borrowed... you made a nice profit on the trade. BUT!!! Always the big butt --- if they go UP from where you sold... eventually you're going to have to pay them back... so you could end up buying the shares for $15 and losing your sorry little (or big) butt in the process.
Here's my thing about this. #1 I don't want to go around betting that company X is going to suck. I don't have time to investigate and do all the homework that takes.
#2 -- about the time you think something sucks -- so does everyone else -- and the PROS on Wall Street have all bet the farm shorting the name... Now all of a sudden -- everyone is short --- and something happens and they're all buying like crazy to cover their short position. Guess what happens when everyone is buying.... RIGHT! The shares go UP not down.
Now --- a naked short has unlimited loss potential. In other words there's no stopping the price going UP.... so you're wide open to "whatever". At least if you just outright buy a position ---- and it goes to ZERO for a loss -- you're loss is capped at 100% --- YES -- HUGE loss -- but it's still capped at what you paid.
Below is an article --- on a very smart guy --- that has bet ONE BILLION DOLLARS on a short... and so far he's 100% wrong and his loss can go far higher provided the stock continues to go up. OUCH!
http://www.forbes.com/sites/nathanva...percent-worse/
Now -- there's another way to do a short -- and that's called SHORTING AGAINST THE BOX....
If you OWN the shares already --- and decide to sell some or all of the position "short".... you at least have your short covered because you already own the shares to replace them (basically borrowing from yourself). That's a far better way to go if you decide to be a big shot shorter. LOL