Quote:
Originally Posted by SSLance
For the life of me, I can NOT figure out how these companies like facebook and twitter make the money that they do...
Granted, I run ad blockers on all of my PCs so I never see any pop up ads, and I don't facebook at all...but aren't both facebook and twitter free to use?
Where does all of the money come from?
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There free to use, but they are a marketers dream. Companies pay money to place "posts" in YOUR news feed. Whether its twitter or facebook, doesnt really matter. They're just different styles of overall the same thing. Its the next age of "TV" commercials...
Reading a recent book about this, and this is how they broke it down....
Say your a company selling "widgets". And, you want to get your widgets out in the market. You spend $50k on making a commercial, you then spend $20k-$500k on getting that commercial on the air. The higher profile the "show" is that its placed on, the higher the cost (see super bowl = millions per commercial spot?). So, that Advert cost you $100k. Did it work? Dont know. Cant really confirm how many people seen it. How many of your target (say its a product geared towards 20-40year old females). Did sales go up? sure. But was it the Ad or coincidence? not really sure. So, whats next? another 100k for another commercial... VERY Expensive. Not sure how productive it is. And who even watches commercials anymore?
Now, take facebook/twitter. I create a Post/Article/Video, whatever you want to call it. FREE (essentially). I can make that Post for free. If its a "good" post, then people will engage with it (like it, share it, comment, etc). Facebook even tells you when you've got a "good" post and suggests you "boost" it (Pay money to reach a higher number of people). Now, when I boost a post on there I can be VERY specific at WHO sees my post. i can spend $500 and specifically reach 2 million 20-40yr old females in the lower 48 that would specifically be interested in my widget (just random figures here). I can also see a lot more info, like what time of day are best to post this, etc. You cant get that sort of reach with radio, TV, etc. Its a marketers dream. And businesses are realizing its money WELL spent. Which means profits up the wazoo for Faceybook and Twittster.
If you're selling something, where would you want to spend your advertising dollars?