This is a great question! And don't think you're alone with this dilemma!
Okay - I know I'll miss something in this response - but you'll get the gist of where we're going with this.
Everyone should make a small list of the SECTORS that make up the US stock market. All you need to do is Google - "List Stock market sectors" to come up with this. Here - this is a link to a list:
http://www.investorguide.com/sector-list.php
From a list like this -- you should pick some of INTEREST TO YOU... not the ones you know absolutely nothing about... start with some that are somewhat familiar to you. Try to get to 7 or 8
From there - you can start to search for the biggest well known names from each SECTOR.... So let's just do a quickie here... let's pick "banking" (everyone does some kind of banking). First thing I'd think about is where do I bank - or what's the biggest bank name around me? West coasters might come up with Bank of America or Wells Fargo... Midwest will come up with some different big regional bank names - east coast will be familiar with a different set of names etc.
Go to Google Finance --- look up the name or two that you came up with... Let's say - since the poster is from California - he picks Wells Fargo. Start typing Wells Fargo in the box where it says SEARCH FINANCE -- when you see the name and symbol come up - choose it and hit enter...
Now -- this is going to bring up a selectable chart --- you can choose 1 day or up to 10 years or ALL.... I always start with YTD -- then I look at the 3 year or 5 year - and 10 year. I just want to see the general direction of the line. If it's flat - or looks like camel humps etc -- I think maybe I'll keep looking...
More importantly here -- if you scroll down just a bit -- there's a list (short) of companies they (Google in this case) feel are "RELATED". If you look at the list of related companies - there may or may not be other companies shown there that you know. I start to look at the ones I know... look at their chart - check out whether or not they pay a dividend - is the dividend increasing (you can see the dividend payouts clearly using the 5 year view on the chart... and you can also see some interesting information at the top of the page to the right of the daily closing price.... you can see the price range - the div/yield - the beta - the P/E etc. EACH TIME you put in a different company name in the search field -- go down and write down some of the "RELATED" companies they show... all you need is two or three to start the process.
What this PROCESS is going to do for you is to lead you to names you're familiar with... and you'll start to look them up and you'll start to get a feel for which ones are "better" than others. Maybe you find CHIPOTLE MEXICAN GRILL -- but realize that at $600 a share - and no dividend -- that's not something you want to put your money into -- but maybe during your search for them - you see JACK IN THE BOX.... and during your peak at JACK -- the related companies shown there leads you to somewhere else.
Here's what I do to shorten the process just a bit. There is a column to the right of the names shown in the RELATED list -- it's titled d/m/y. And there's a squiggly line corresponding to each name. d = day. m = month. y = year. I click on the "y" for year -- and that gives me a real quick look at the trend the line is heading. I skip the ones who's lines are headed down.... LOL
Try this whole scenario searching for ALTRIA (MO) -- you can either type in Altria -- or since we've given you the trading symbol - MO - you can just type in MO...
So to sum it up --- make a list of SECTORS you'd like to research -- then find out what kinds of companies make up that sector... and search one you know - then check out others in the same "related" field and compare them. Maybe you decide you don't want to be in that sector at all ---- but what the sectors do is to help you diversify and broaden your research. You don't want to have a portfolio of all retailers or all industrials just because that's a sector you're most familiar with.
Think about this like if you wanted to know something about football --- you might just Google FOOTBALL -- from there you might see there are leagues - and in the leagues are teams etc. Then you could check out their records etc.
If you have up to 100K to invest - you'd only need 20 names.... that would get you 5% of your investable $$ per name -- and that's what we TRY to achieve. It's harder to do that when you have smaller amounts - but the GOAL is to get to where you have around 5% per investment. Maybe that starts out at 100% in one name - and then the next time you have some dough you buy name #2 -- then you have 50% in each name - next time you add another name - now you're at 33% and so on. Diversity will get you 10 names in 10 sectors -- from there you can circle back and add to or expand.
DON'T FORGET TO CHECK EACH NAMES TOTAL RETURN!! You can do this on Schwab easily.... or perhaps the other discount brokers as well.
Another really good site for checking stuff out is MORNINGSTAR.COM -- go to the main site and then look for "STOCKS" -- click that -- then on the left you can scroll down to find "SECTORS" -- click that and it starts giving you charts of performance by sector. Choose a sector -- and it comes up with a list of names in that sector --- now --- click on the "5 YEAR" and it will sort by the best performance over that period....
I choose FINANCIALS -- then went to the chart and clicked 5 year and MASTERCARD came up as the top performer over the 5 year period... below that was VISA etc then BLACKSTONE GROUP (one I own).... click on the name and it takes you to the info for that particular company -- and then there's all manor of info to click on! Oh hell yeah you'll get lost for sure!! LOL
Quote:
Originally Posted by ironworks
So I have been looking at some more stocks to pick up to make myself diversified and I struggle to just drive around in my world and know what to pick. Sure I should have picked Chipotle but they don't have a dividend, but there stock really started to sore around the time we started eating there and the line was always 30ft out the front door.
But my question goes along with you last posted, How does a guy find out about the stocks that are good ones that he would never ever know about in his day to day life. Your Alteria (MO) stock I would never know about, the KMI that seems to be a good one. I don't see that stuff and I live in the oil patch since its a pipeline company. I don't think watching all the stock trading shows are really that great.
Currently I find a stock that Think might be growing and I look at it on the long term to see if it constantly grows upward. Then I look at the dividend and make my choice from there. But I'm sure there are way more stocks out there then I will ever know about.
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