TMCP #480: Ask Rick – To SEMA or NOT To SEMA? That is the Question!

[scott_stap]

It is October and time for the spooky boys and girls to get their costumes ready for some trick or treating fun! It is also time for another impactful and insightful Ask Rick segment with our friend Rick Schmidt. In this episode we broach the exciting topic of what exactly is Rick’s favorite candy bar? Other topics include the upcoming SEMA show attendance and why the 1993 Ford Mustang Cobra R model is so sought after.

The SEMA show is arguably one of the biggest automotive events of the year is coming up in just a few weeks. I asked Rick on NPD’s strategy of attending the SEMA show (whether in a pandemic or not) and how they evaluate the ROI. Last year SEMA did hold an online event, but of course it’s tough to match the “big show” that SEMA itself is when not in person and live. This year, there will be an in-person event but with restrictions including a mandated wearing of masks at all times in the facilities. This has given many businesses a reason to step back and think hard about spending the equivalent of a small house on a one week event. Some are opting to utilize those fund over the course of multiple smaller car shows and potentially get more bang for the buck in the more intimate settings. On the flip side, others are seeing a huge opportunity and are going all in to grab as much attention and spotlight as possible! All of the OEM’s will be there in full force and that alone speaks volumes.

Check It Out! - https://themusclecarplace.com/podcas...-the-question/