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Old 10-08-2020, 08:00 PM
scott_stap scott_stap is offline
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Default TMCP #442: Melanie Henry on Mastering Car Shows for Charity and Becoming UMIís Marketing Graphics

This week I spoke to Melanie Henry, Marketing Graphics Designer at UMI Performance and founder of Melís Car Shows. The car shows came before her career with UMI and may have just been the introduction that led her there. She has perfected the art of specific charity fund raiser car shows, now hosting six different car events each year!

Melanie grew up around classic cars and going to car shows with her dad and his 1959 ElCamino. She feels most at home when surrounded by classic cars and trucks. She has a 1949 Chevrolet pickup and people are quickly corrected when they assume it is not all hers.
Mel went to a lot of shows growing up and many people knew her from the events that she and her dad attended. She was approached in 2011 about starting a new fundraiser for an organization, and of course she suggested a car show. In 2012 she started the first one and it was a great success so they signed up for another the following year. A neighboring community had a car show that was needing new leadership and they asked Melanie to take that one over also. This started a trend of pooling her resources to put on some great automotive events and grow the attendance to larger than ever levels.

- Check It Out! http://www.themusclecarplace.com/pod...phic-designer/

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