TMCP #530: The Business of Getting Into Racing with Brian Bohlander

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https://themusclecarplace.com/podcas...and-going-big/



Throughout the month of January we talk about life goals and how to reach them. For many of us the dream of racing for a living is a dream goal, not often do we get a clear understanding of how to do it as a career. The path to both enter racing, regardless of series, and get to the top us as complex as the Marvel Multiverse.

Unlike “traditional” sports, the difference between winning and losing isn’t just crafting the talent of the driver as a great driver and an uncompetitive car can equal mid-pack finishes at best. Sponsorship – or just plain dollars – are usually the big mutual stumbling block to just knowing what to do.

Our guest Brian Bohlander wanted to be a racer from day one, and did it (and still does). He has a great business background as the Director of Marketing for Sports and Partnerships at Old World Industries and is able to explain clearly the business side of racing and what that means to someone that wants to get into the sport.