Quote:
Originally Posted by Steve1968LS2
Actually these decisions are made rather quickly.
Kit Car was a very niche magazine and only sold a few thousand copies in total. In this economy companies need to keep what turns a profit and ditch what's loosing money or barely making it. Back in the fat days they could afford to have a low performer, not today.
Also, they aren't going to "rip you off". They will most likely offer a refund or another one of their magazines.
Even if you didn't get a refund think about it. You lost $10-$20 but other people lost their jobs.
I think you need to put stuff in perspective.
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Steve:
Thanks for your comment. I sincerely appreciate your vantage point.
First:
"Kit Car was a very niche magazine and only sold a few thousand copies in total."
I agree with you, and I would say that many of the magazines we enjoy are also very much, "Niche" markets as well. Pro Touring, HotRods, Chevy etc. etc. are really few and far between, if you take the time to look on the road around town. There are darn few people under 30 that even like the Vintage cars as we do. Their interest are into tuners and the like. We enjoy and cherish the cars that, "Dad", (According to them) use to have. If they would dump one magazine that was in a niche market, I have no reason to think that they wouldn't also dump other magazines that were in a similar niche.
Here are some of the titles they publish regarding cars and trucks.
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Major Primedia Titles regarding Motor Vehicles.
4 Wheel & Sport Utility
Automobile Magazine
Car Craft
Dirt Rider
Four Wheeler
Home Theater
Hot Bike
Hot Rod Magazine
JP Magazine
Lowrider Magazine
Mini Truckin Magazine
Modified Magazine
Mopar Muscle Magazine
Motorcyclist
Motor Trend
Mustang Monthly
Peterson's 4-Wheel & Off Road
Power & Motoryacht
Sail Magazine
SLAM Magazine
Soap Opera Digest
Soap Opera Weekly
Sport Compact Car <-------- Also just went under
Stereophile
Super Street
Truckin Magazine
Truck Trend
Sport Truck
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Source:
http://74.125.113.132/search?q=cache...lnk&cd=2&gl=us
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Primedia's base at least when I did a Google Search seems to have much of their corporate offices in the NEW YORK area.
It's not about the $20, and it certainly is not the end of the world by any stretch, however it's about how you handle your business, your customer base, and employees. The primarily reason I posted it is because a lot of the magazines many people here enjoy are published or owned by the same group of folks. There are many over lapping magazines in the "HotRod", format that I guess could also disappear over night.
(A little bit of a tangent, but possibly still relevant)
Further there are a lot of people in the NE part of this country who are Butt Deep in snow right now, and are still trying to get us to believe in, "Global Warming". These cars we love are not exactly, "Green", in most cases, not that I give a damn what they think, but I would guess that a fairly great number of these idiots would prefer us not doing Burn outs, building Cars they don't have to pass emission test etc. That too may make our hobby prone to have our periodicals shelved given a down turn in the market.
I know this thing happens, as a competitive shooter, our publications are often attacked by the busy body, anti-gun, "Do-Gooders". This hobby will become more difficult to have fun in as time goes on. Look at the Dummies in California, and all the crazy things they come up with.
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Second:
"Also, they aren't going to "rip you off". They will most likely offer a refund or another one of their magazines."
(Do you have a source for the above information?)
I've been in business for a long time, and if I were going to offer an option like you mention above, I think I would do it in the same message of discontinuation, as a consolation to the reader, so they don't walk away thinking they just got hosed, especially since it would have to come in another mailed envelope, or emailed to all of the subscribers. By far the easiest and most cost effective way to relay this message would be to make it part of the last issue. I hope you are right, but I'm not holding my breath.
Steve I understand the position you are in, and I admire your dedication to your craft, in fact, I hope to meet you someday face to face. You are a great person for this Hobby, and, "Penny", reflects that.
Please don't hold my position against me, I feel a true Kinship with many people here, and like most, I dream of the perfect car. I save and save sometimes to my own detriment, for a new set of wheels or a paint job or ????, That is just what we do (Most of us anyway), and our passion drives our desire not to want to poop off any money that could be going to our new, "Baby". (Tell me if I'm wrong on this)
I wanted to tell everyone that since they are, Trimming the Fat", in these areas to be wary about buying a multi year subscription, if they can disappear instantaneously with no notice, or make no effort on their part to save the relationship with the customer, I would consider twice before sending more money for a long term subscription.
Economic downturns don't last forever, and leaving on a high note would be my goal, plus as an advertiser, I would not want to be part of that issue.
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Third:
Even if you didn't get a refund think about it. You lost $10-$20 but other people lost their jobs.
I think you need to put stuff in perspective.
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Things are in perspective. Bad behavior by a business to their customers has nothing to do with some people losing their jobs. If no one lost their jobs, Would screwing your customer base then be ok? Of course not.
I have been laid off several times, before I went independent and it sucks. I'm sorry when anyone loses their job if they are good workers. I really wish things were not hard for so many right now.
I currently have subscription for another six titles mentioned on that list, (Not to mention the others published by other companies) I usually take the longest term I can so I don't have to mess with it since I have always loved cars old and new and now have time in my life to really enjoy all of them.
In any event, I was just trying to bring some possibly unknown news to some people it might have some impact on.
Again, Steve thanks for your reply.
I respect your opinion.
Best Regards,
Ty