First off -- understand that the dividend is paid as a DOLLAR amount... but the PERCENTAGE of dividend YOU receive is based on your cost. The Dividend is paid as a set amount... your stock cost is fixed... as the Dividend payout grows -- you're getting a higher and higher percentage on your cost basis. 
DIVIDENDS are paid every QUARTER. You'll therefore get 4 payouts per year. 
Don't forget to multiply the quarterly dividend by FOUR to get the annual dividend payout. 
KO - pays .31 per quarter (X's 4 = 1.24 per year) - based on Fridays close that is 2.91%
Mathematically expressed as --- Dividend (annual) divided by the cost basis = a decimal answer. In this case 1.24 / 41.88 = .029608
Move the decimal 2 places.... 2.96%
Your cost of 41.40 makes the dividend 2.995%
You're calculation ANNUAL percentage dividend yield. 
Total RETURN --- is the stock price appreciation (if any) with dividends reinvested - over a period of time. Total return - imho - is the most critical thing you can go for with your investments. It's the real return on the money you've invested. If you were lucky enough to see 100% total return in 3 years and then manage to keep that percentage of return going for every three year period --- you can only imagine the growth of your money. Good luck with the kind of return... LOL But it does happen!!! 
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					Originally Posted by  AMSOILGUY
					 
				 
				So using the Oct 30th cost and the equation given with the Oct 31st close date I get the decimal given.  So what does that number mean to me.  I'm thinking you multiple that number by the cost of the stock to get a $ amount you earned? 
 
What is the time frame you should use? 
 
Sorry guys this is the first I have really ever paid any attention to this stuff.  I will say that I had my son figure out the decimal listed so he is learning also.  I wish somebody would have taken the time to try and teach me this at 11. 
 
Also, what is the Div/Yield? Is it Daily/ What time frame? 
  
KO=Div/yield .31/2.95 and cost 41.40 
                             Oct 31st Cost 41.88 =.018863419 
DPS=Div/yield .41/2.38 and cost 68.94   
                             Oct 31st Cost 69.25 = .010493864                             
PEP=Div/yield   .65/2.74 and cost 95.65 
                                  Oct 31st 96.17=.012232096 
			
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