Investing 102

[WSSix]

captain, I've got Coke as well for many of the reasons Greg mentioned. Plus, I'm in the south. Pepsi tastes terrible. Don't bring that crap around here, lol. I've been doing some reading on KO though because like you, I'm hearing a lot of potentially worrisome information. I bought it as a steady eddy so I'm not trying to get rich off of it. However, I don't want to lose my money on it either. Since I'm long term on Coke, I have no intentions of selling at this point. I fully expect there will be times when it goes down. I fully expect there to be big changes over the course of years for all soft drink companies because people are changing their habits and preferences. In 10 or 20 years, I expect to be able to say I've made plenty of money on my investment in KO. To me, everything we're hearing now will be looked upon as noise in a few years when looking back.

[GregWeld]

Good post Trey! Even "steady eddies" need to be monitored for fundamental changes... Sears would have been a steady eddy just a few short years ago.. There are several names I could come up with that barely or don't even exist today! Every stock you own deserves to be looked at with a critical unemotional eye.