Investing 102

[GregWeld]

I couldn't help think about the "big news" today from SEARS (DOWN 27% today).... that they're going to close a bunch of stores and that business sucks.... well DOH!

Here's the way I invest... it's the old "Jeff Lynch" school of investing (he ran his mutual fund - Magellan - this way).... He bought stocks of companies that he understood - and where he shopped etc.

SO ask yourself.... when was the last time you went to SEARS to buy anything? Tools? A refrigerator? A flat screen tv?

I can't remember the last time I was in one.... so it doesn't surprise me that they're not doing well. I'm an "every man" guy. Blue jeans and t shirts... and I shop at Home Depot - Lowes - Best Buy - and a real appliance store when I need something. SEARS never enters my mind.... so I sure as heck would not invest in it.

I'm just saying - that when you look around "your world" - where do you go - what do you eat - what gas do you buy - etc. Are the places clean and well kept? Are they busy? Do you get good service? Are you happy with the products and choices? If so - look up their chart and see how they're doing! Look up the competition and where you DO NOT shop - or don't like - or the places look crappy and see what their chart looks like.

It's fun... and educational.

[realcoray]

Originally Posted by GregWeld

I couldn't help think about the "big news" today from SEARS (DOWN 27% today).... that they're going to close a bunch of stores and that business sucks.... well DOH!

SO ask yourself.... when was the last time you went to SEARS to buy anything? Tools? A refrigerator? A flat screen tv?

I can't remember the last time I was in one.... so it doesn't surprise me that they're not doing well. I'm an "every man" guy. Blue jeans and t shirts... and I shop at Home Depot - Lowes - Best Buy - and a real appliance store when I need something. SEARS never enters my mind.... so I sure as heck would not invest in it.

Last night my wife and I went to Sears to look at ovens. I had a good idea of what we wanted and we found one and wanted to buy it. We could not get anyone to help us to just pay for it. We approached a sales person not next to a customer and he said he was busy and would be for half an hour. We ended up leaving although my wife did try to get someone in the tools area to help, again to no avail.

I would not suggest investing money in a company that makes it hard to give them money as a customer.