Investing 102

[GregWeld]

I couldn't help think about the "big news" today from SEARS (DOWN 27% today).... that they're going to close a bunch of stores and that business sucks.... well DOH!

Here's the way I invest... it's the old "Jeff Lynch" school of investing (he ran his mutual fund - Magellan - this way).... He bought stocks of companies that he understood - and where he shopped etc.

SO ask yourself.... when was the last time you went to SEARS to buy anything? Tools? A refrigerator? A flat screen tv?

I can't remember the last time I was in one.... so it doesn't surprise me that they're not doing well. I'm an "every man" guy. Blue jeans and t shirts... and I shop at Home Depot - Lowes - Best Buy - and a real appliance store when I need something. SEARS never enters my mind.... so I sure as heck would not invest in it.

I'm just saying - that when you look around "your world" - where do you go - what do you eat - what gas do you buy - etc. Are the places clean and well kept? Are they busy? Do you get good service? Are you happy with the products and choices? If so - look up their chart and see how they're doing! Look up the competition and where you DO NOT shop - or don't like - or the places look crappy and see what their chart looks like.

It's fun... and educational.