Red Bull's F1 advantage?

[Ron in SoCal]

Originally Posted by CarlC

I thought I remember from an HBO show about Red Bull and their spending on racing, bmx, Xgames, plane races, parachute records, etc. was something like 54% of their income. That is beyond a huge % of a business budget, but when one has the reins of a privately held empire........

Had a meeting w the Red Bull CIO a couple of years ago. I went in to talk about food and beverage distribution software. He promptly corrected me and told me, "we are not a food and beverage company, we are a marketing company."

Pretty much says it all...