Bill, I don't know who you have been in talks with (at Heidt's) but they aren't doing a very good job at promoting this with their own multi-media outlets.
Their Public Relations or Marketing people need to update their website and such to properly get the word out. On the Heidt's website they have a link for the event at the bottom of their home page, still with the old 2011 event information. Nothing on their Blog link on the website, under the News & Events link they still have 2011 events.......and unless it's buried deep I don't see anything on the Heidt's Facebook page either.