Quote:
Originally Posted by redefined
Ok let's just make sure I'm reading these correctly.
Coke(KO)
https://www.google.com/finance?q=NYS...vsQeV8gE&ed=us
This dividend is 2.77% which at the last payout was 26cents per share (coming from the Div/yield 0.28/2.77 field).
Did I get that correct? Or is this the projected % at the next payout? If it's not, how do you determine if it'll stay the same, up or down. From what I gather if a stock is doing great then the dividend % will go down - supply and demand.
Most stocks that I have been watching, most from this thread, are in the 2.x% range. I've been trying to find higher ones that I still know the company, searching is hard! 
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You read it right --- so that's good!
The names used here are always just examples.... what to look for --- what to think about --- things such as total return etc. So if you have low dividend then you need some growth in capital (thus the total return).
Coke (KO) is a "steady eddie" stock... with a proven RISING dividend.
What's happened this last year is when you have stocks prices rising 30% --- then the percentage gets messed up. So that same .28 a share when the stock price was $37 was just a hair over 3%.
But that's the thing about the dividend paying shares --- the good ones tend to raise their dividend payouts. 5 years ago Coke paid out .21 a quarter now they're paying .28 cents and so on.
I'm not saying anyone should buy COKE -- It's just a good example. So the total return on it over the last 5 years is 104% -- which means in 5 years you've doubled your money. Not bad. And it's pretty safe too...
So that's why I always say it's more about TOTAL RETURN -- that's where the homework comes in. And all of this "depends" --- depends on what you're trying to do -- what kind of an investor you are -- and you totally risk adverse -- can you take on some risk -- or are you all in topedos be damned!
That's why nobody can say -- do this and don't do that.... because everyone is different.