I came across a dated article that I felt was good food for thought read in this thread. GW if you don't approve I'll bleach it.
It's New! It's Nifty! It's The Dividend Growth 50!
Dec. 17, 2014 9:19 PM ET|1031 comments | Includes: AAPL, ADP, AFL, BAX, BDX, CAT, CL, CLX, COP, CVX, D, DE, EMR, GE, GIS, GPC, HCP, HSY, IBM, JNJ, KHC, KMB, KMI, KO, LMT, MCD, MKC, MMM, MO, MSFT, NEE, O, OHI, PEP, PG, PM, QCOM, SBUX, SJM, SO, SPY, T, TGT, UTX, V, VDIGX, VIG, VOO, VZ, WBA, WEC, WFC, WMT, XOM
Mike Nadel Mike NadelFollow(8,603 followers)
Long-term horizon, dividend growth investing
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Summary
The erstwhile New Nifty Fifty has a new name that is more meaningful and accurate.
A $25K, real-money, equal-weight DG50 portfolio has been established and will be tracked over time.
The plan is to reinvest all dividends, but otherwise do no buying or selling, so the overall portfolio's progress can be charted accurately.
First things first: I am no longer calling this collection of carefully selected Dividend Growth companies the "New Nifty Fifty." The more I thought about that name, the less I liked it. For one thing, I borrowed the moniker from a long-ago list that means little today. Mostly, though, the name told us little about this current group of quality income growers.
So, ladies and gentlemen, I present the Dividend Growth 50.
And along with the new name, I am introducing an exciting new project: a real portfolio with 50 real positions bought in real-time with real money.
Where It All Began
Before we get to the portfolio's particulars, let's quickly revisit the genesis of the DG50.
Back in September, I wrote an article about the original Nifty Fifty of the 1970s. Its thesis was that as flawed as the group of companies was, buy-and-hold investors would have become multi-millionaires. While dealing with the nearly 700 comments the article received, I grew intrigued by the idea of establishing a more modern version. And since I am a proponent of Dividend Growth Investing, I wanted a list with a DGI focus.
I didn't want the list to be purely my opinion, so I sought inputs from 10 respected Seeking Alpha voices: Chowder, David Crosetti, David Fish, Eli Inkrot, Eric Landis, Tim McAleenan, Miz Magic DiviDogs, Scott U, David Van Knapp and Bob Wells. Each provided his/her list of 50 companies, and once the votes were tallied, a consensus was formed.
The New Nifty Fifty debuted in an Oct. 15 article, which turned out to be the most popular piece I've written for this site. I followed with Part 2, featuring each panelist's top 10 picks. In Part 3, I revealed my own choices. The series has drawn more than 83,000 page views and 1,300 comments, and it has been the centerpiece of numerous other Seeking Alpha studies.
Debates Aplenty
Most recently, Chuck Carnevale and Minutemen used extensive back-testing in comparing the New Nifty Fifty to the Vanguard Dividend Growth Fund Inv (MUTF:VDIGX), which fellow Seeking Alpha contributor Dale Roberts repeatedly claimed to be superior. The historic performance of the "Nifties" also has been compared to that of the S&P 500 (NYSEARCA:SPY). There have been many comment stream discussions, some rather heated, about the merits of DGI vs. indexing and individual stocks vs. funds.
Back-testing can be useful because history often provides clues about the future. For instance, a high-quality, deep-moat company that has been raising dividends for decades is likely - not guaranteed, but likely - to continue increasing dividends while flourishing as a business.
Still, only by "forward-testing" can we make true judgments and avoid charges of survivorship bias.
Which brings us to the Dividend Growth 50, and the roughly $25,000 I have invested in it:
COMPANY SYMBOL SH PRICE VALUE DIV. YLD. INC.
3M (NYSE:MMM)
3 161.27 483.81 4.01 2.5 12.03
AFLAC (NYSE:AFL)
8 58.34 466.72 1.56 2.7 12.48
Altria (NYSE:MO)
10 50.28 502.80 2.08 4.1 20.80
Apple(NASDAQ:AAPL)
5 109.28 546.40 1.88 1.7 9.40
AT&T (NYSE:T)
15 32.60 489.00 1.84 5.6 27.60
Automatic Data Processing (NASDAQ:ADP)
6 83.25 499.50 1.96 2.4 11.76
Baxter International (NYSE:BAX)
7 71.73 502.11 2.08 2.9 14.56
Becton, Dickinson (NYSE:BDX)
4 135.42 541.68 2.40 1.8 9.60
Caterpillar (NYSE:CAT)
5 90.60 453.00 2.80 3.1 14.00
Chevron (NYSE:CVX)
5 103.23 516.15 4.28 4.1 21.40
Clorox (NYSE:CLX)
5 99.93 499.65 2.96 3.0 14.80
Coca-Cola (NYSE:KO)
12 40.98 491.76 1.22 3.0 14.64
Colgate-Palmolive (NYSE:CL)
7 68.30 478.10 1.44 2.1 10.08
ConocoPhillips (NYSE:COP)
8 64.47 515.76 2.92 4.5 23.36
Deere (NYSE-DE)
6 89.61 537.66 2.40 2.7 14.40
Dominion Resources (NYSE-D)
7 72.38 506.66 2.40 3.3 16.80
Emerson Electric (NYSE:EMR)
8 60.37 482.96 1.88 3.1 15.04
ExxonMobil (NYSE:XOM)
6 88.88 533.28 2.76 3.1 16.56
General Electric (NYSE:GE)
20 25.05 501.00 0.92 3.7 18.40
General Mills (NYSE:GIS)
10 52.00 520.00 1.64 3.2 16.40
Genuine Parts (NYSE:GPC)
5 103.49 517.45 2.30 2.2 11.50
HCP (NYSE:HCP)
11 44.93 494.23 2.18 4.9 23.98
Hershey (NYSE:HSY)
5 98.86 494.30 2.14 2.2 10.70
IBM (NYSE:IBM)
3 153.59 460.77 4.40 2.9 13.20
J.M. Smucker (NYSE:SJM)
5 99.59 497.95 2.56 2.6 12.80
Johnson & Johnson (NYSE:JNJ)
5 104.48 522.40 2.80 2.7 14.00
Kimberly-Clark (NYSE:KMB)
4 113.77 455.08 3.36 3.0 13.44
Kinder Morgan (NYSE:KMI)
13 38.87 505.31 1.76 4.5 22.88
Kraft Foods (KRFT)
8 59.94 479.52 2.20 3.7 17.60
Lockheed Martin (NYSE:LMT)
3 186.59 559.77 6.00 3.2 18.00
McCormick (NYSE:MKC)
7 73.18 512.26 1.60 2.2 11.20
McDonald's (NYSE:MCD)
5 90.15 450.75 3.40 3.8 17.00
Microsoft (NASDAQ:MSFT)
11 46.06 506.66 1.24 2.7 13.64
NextEra Energy (NYSE:NEE)
5 102.36 511.80 2.90 2.8 14.50
Omega Healthcare (NYSE:OHI)
13 38.30 497.90 2.08 5.4 27.04
PepsiCo (NYSE-PEP)
5 94.79 473.95 2.62 2.8 13.10
Philip Morris (NYSE-PM)
6 82.68 496.08 4.00 4.8 24.00
Procter & Gamble (NYSE-PG)
6 90.41 542.46 2.57 2.8 15.42
Qualcomm (NASDAQ:QCOM)
7 71.11 497.77 1.68 2.4 11.76
Realty Income (NYSE:O)
11 46.50 511.50 2.20 4.7 24.20
Southern Company (NYSE:SO)
10 48.22 482.20 2.10 4.4 21.00
Starbucks (NASDAQ:SBUX)
6 81.04 486.24 1.28 1.6 7.68
Target (NYSE:TGT)
7 73.07 511.49 2.08 2.8 14.56
United Technologies Corp. (NYSE:UTX)
4 114.56 458.24 2.36 2.1 9.44
Verizon (NYSE:VZ)
11 46.39 510.29 2.20 4.7 24.20
Visa (NYSE:V)
2 257.83 515.66 1.92 0.7 3.84
Walgreen (WAG)
7 73.40 513.80 1.35 1.8 9.45
Wal-Mart (NYSE:WMT)
6 84.53 507.18 1.92 2.3 11.52
Wells Fargo (NYSE:WFC)
9 53.67 483.03 1.40 2.6 12.60
Wisconsin Energy (NYSE:WEC)
10 50.59 505.90 1.69 3.3 16.90
TOTALS 25029.94 3.1 775.26
(KEY: SH is the number of shares bought; PRICE is the price paid per share; VALUE is the value of each position at time of purchase; DIV. is annual dividend in dollars; YLD. is dividend yield percentage; INC. is annual income at the current dividend rate. All data is as of purchase date: 12/16/14.)
As you see in the table, I bought about $500 worth of each DG50 company. I did not have to pay sales commissions, because I was given 50 free trades as an incentive to move the money to Fidelity. (Several major brokerages offer such inducements.)
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