Automotive Aftermarket Web Designer Needed

[Hydratech®]

After much research and careful deliberation, I have chosen Lou Santinela and his crew at www.INIDEL.com to perform a complete (massive) update and modernization to our website!

Here is a small website recently built by INIDEL for comparison:

http://apexdrivetrain.com/

Elegant, smooth and clean, right?

For me, this means hundreds of hi-res shots of all of our products from multiple angles to (finally) list 300+ available systems / options / variations and lots of new items never before seen, along with countless amounts of tech - this is going to thoroughly wear me out just providing content (!)

So here's the question: Do we make it a work in progress and develop it live over the next few months (with under construction) growing larger and larger as the content continues to publish OR do we wrap the whole thing up and unveil it with a drum roll at the (possible) finish line at a later date? I'm thinking we at least revamp everything we currently have, and then continue to constantly add to it as it comes together over the next few months - your thoughts?