Opinions needed on Barret Jackson Entry

[GregWeld]

Originally Posted by ccracin

OUCH!

Oh yeah…. Putz's are like that….

[Vegas69]

Bottom line is a majority of cars around here are worth a whole lot less than the owner thinks. Your dream, baby, passion doesn't mean a damn thing to anybody else. Sure a car like the mule has a pedigree but who around here is going to barrett to bid?

There just isn't big money outside of an auction for a pro touring car. 999 out of a 1000

[Che70velle]

And it wouldn't hurt if Mike Joy would educate himself about pro touring cars. He usually doesn't get real excited over a custom car, unless it's a nascar. After all, he's the guy holding the microphone...

[GregWeld]

Originally Posted by Che70velle

And it wouldn't hurt if Mike Joy would educate himself about pro touring cars. He usually doesn't get real excited over a custom car, unless it's a nascar. After all, he's the guy holding the microphone...

That's part of the challenge! #1 you have to get NOTICED --- and people have to start talking about your car - and getting other people to go check it out… and the seller is going to have to be there and suck up all the stupid ass questions and go over every detail about half a bazillion times (if you're lucky enough to get that kind of interest!) --- to a lot of people that don't even have bidder passes… but you have to be nice to EVERYBODY and tell the story and sell the car over and over again… because that one guy that you thought was a bozo --- (think about that Ferrari hat wearing schmuck that was the "rep" for the real buyer of the $4 million dollar Oldsmobile//Corvette proto) might just be a real bidder. Remember it takes at least TWO if not THREE people that want YOUR car. The retailer/resellers in the crowd ARE NOT going to bid your car up -- unless, of course, they're your buddies.

[MarkM66]

Originally Posted by Che70velle

And it wouldn't hurt if Mike Joy would educate himself about pro touring cars. He usually doesn't get real excited over a custom car, unless it's a nascar. After all, he's the guy holding the microphone...

They're not perfect, but realistically, he's there to entertain the armchair quarterbacks at home, not to educate the bidders that are there.

As far as promotions go. One thing that really varies between Barrett and Mecum, is Mecum starts to fill and promote their big auctions months before the event. For the "Catalog" cars, they send a professional photographer to you, to take quality photos of the car. They'll also run ads in magazines about specific cars that are going to be there. As for BJ, it's about a month until Scottsdale, and there are a lot of cars that still don't even have a picture on their website. BJ consignments are all placed by Steve Davis, and can take weeks. Mecum will call you in a few hours with a lot #.

[SSLance]

Interesting comparison.

When we ran the ZL1 through Mecum in April in KC, they wouldn't give the car the time of day. Dana himself, after I introduced myself and showed him the car said... "Hmm, interesting car" and turned and walked away. The TV guys never once asked me anything about the car, even though it was parked 9 cars away from the stage all weekend long.

Velocity was at COMMERCIAL when the car crossed the block, they came back to live when it was off the main stage but the bid was still raging on.

BTW, the car was the high bid car of the auction. Came pretty dern close to hitting the reserve too...in KC...in April.

You just never know, like said above...all it takes it two people that both want the car.

[Steve Chryssos]

There are MANY prime slots beyond just Saturday between 6 and 8. Empirically, there are HUNDREDS of prime slots across multiple days -- not five slots or twenty. Do the math.

As for the Mule, go to Scottsdale and watch how hard Lillard works to educate each and every potential bidder on its features and provenance. He does that for each car he brings. I've never seen anything like it. ..and always with a smile. It's work.

[Stuart Adams]

It will sell.

If that is your goal your in the right place.

[clill]

Lance. What ZL1 were you selling ?

Actually Steve I'm not sure how much time I will be spending with the Mule. Alot of auctions to check out that week.

[camcojb]

Originally Posted by clill

Actually Steve I'm not sure how much time I will be spending with the Mule. Alot of auctions to check out that week.

I'll re-read Mark's book on the Mule and babysit it for 'ya.